Saying that online sports betting is popular in the UK is probably an understatement. Brick and mortar betting stores have been around the island from two centuries ago, since sports betting was in its infancy. Now, online gambling has grown into a full-fledged indusry, and has become increasingly more complicated to understand. Our purpose is to clear out some of the confusion, and give everyone and idea of how betting looks like in the 21st century. The first thing that hits any newcomer when it comes to online betting is the sheer number of options.
We could easily name 40-50 sportsbooks by name and address, and there are a couple of hundreds registered across the UK. Nowadays, the process of building your own sportsbook has become something quite manageable, so the options have increased tenfold. To beat competition in the bookmaking market, the betting sites in the UK offer their new clients free bets and sign-up bonuses. While all these promotions, enhanced odds and free giveaways are quite attractive, it’s still important to understand what you are getting into by accepting these offers.
List Of The Best UK Online Bookmakers
Latest Sports Betting Offers & Bookmakers Bonuses For New Customers
32Red Free Bet Offer
£10 Free Bet*
If 10 years ago we hardly had any bookmaker presence among Premier League and Championship clubs, today’s reality is much different. There are lots of betting websites involved in the financing of clubs, and perhaps the biggest is 32Red.
But their clients hardly care that they sponsor a record of 5 clubs, do they? They want the bookmaker to provide them the best offers on the market, and 32Red aim to do just that – with a rather original signup bonus. They don’t offer the classic UK free bet, but give a “profit boost”, with an upper limit of £100, under certain conditions.
This profit boost can vary between a 100% increase on the winnings of a £10 bet, or a 10% increase on the winnings of a £100 bet. The winnings are capped, of course, by the bookmaker, but at a rather large number: £100. This makes 32Red’s welcome bonus one of the more valuable ones on the market, especially for those who want value over anything else from a welcome bonus.
That being said, it’s clear to us that 32Red managed to use their reputation to create good offers for their new customers. We’re certainly looking forward to seeing more of the same when it comes to bonuses for existing customers, too.
Mr Green Sports Bonus
£10 ACCA Free Bet*
Their sportsbook bonus is the classic English £10 free bet, nothing more, nothing less. Any new account can collect this bonus as long as they make a first deposit of at least £10. The winnings of the free bet can be withdrawn very quickly, although the odds conditions are fairly harsh – the free bet can only be used on odds of at least 4,00. Go big or go home.
No surprises on the casino side as well. Mr. Green have opted to keep things simple and crisp, offering new customers a first deposit match bonus, with an upper limit of £100. The playthrough requirements are somewhat more complicated, but can be understood after some analysis on the Mr.Green website.
All in all, when a bookmaker doesn’t surprise us with the welcome bonuses, we have to declare ourselves satisfied. Mr.Green shows us that boring and classic is good, and it does continue to bring new people to their table.
ComeOn Sports Free Bet
£10 Free Bet & £25 Casino Bonus*
Just like we expected. Their welcome bonus for new customers is a £10 free bet, for every new account which makes a deposit of at least £10. Thankfully, their playthrough conditions for this classic bonus are very good: the free bet must be placed within 14 days of its receipt, on odds of at least 1,8. The classic UK sportsbook welcome bonus strikes again !
Their casino bonus also caters to low-budget bettors quite a lot. They give out a 100% deposit bonus, but only up to £25, which can do a world of good to people who don’t want to play with a lot of money. They’ll also receive 20 free spins on Starburst, one of the most played slot games in the ComeOn! casino.
All in all, we can’t say we’re disappointed with ComeOn!’s welcome offers. They might not cater to players who have big budgets, but can work wonders for smaller players.
RedBet Welcome Bonuses
£100 In Bonus Bets*
They still have to attract customers, however. This is where the signup bonus comes in handy, usually, although RedBet’s one isn’t the most impressive one we’ve seen. They give away up to £100 in bonus bets, but only after you’ve made a first deposit of at least £10. Essentially, RedBet’s sports bonus only comes into play after you’ve played through your initial money – which isn’t that bad, at the end of the day.
On the casino side of things, however, they’re more than classic: a 100% deposit bonus, with a £100 upper limit. This is a bonus we’ve seen time and time again on the UK betting market, but we can’t say we’re bored by it – quite the contrary. The playthrough condition is 35x, nothing out the ordinary.
So, we’ve come to the conclusion (again) that gambling companies who enter the sportsbook market still prefer to give more credit to their casino business – but we can’t really blame them for that.
Unibet Welcome Offer
£40 Free Bet + £10 Casino Bonus*
Their way to attract new customers is to offer them not one, but two welcome bonuses: a series of free bets amounting £20 for the sportsbook, as well as £20 in casino bonus money. These are the sums which a new account receives for a first deposit of £20, which is the maximum that Unibet offers. Not a very high upper limit, but great value up until that limit.
The terms and conditions of the bonuses are great as well. The qualifying sportsbook bets have to be placed on odds of at least 1,60, and only require to be played through three times. The casino welcome bonus has to be played through 25 times before it can be withdrawn, which is more or less an industry standard.
Clearly, Unibet know what they’re doing with their welcome offers, and they’ll continue to attract new clients and grow their business for years to come. They’ve changed their signup bonus quite a few times every year, which only keeps us curious.
NetBet Welcome Bonus
£25 Matched Free Bet*
For sportsbook customers, they offer what appears to be a typical free bet, but with a twist: The free bet is equal to the first bet you place in your new NetBet account, under some conditions (odds of at least 1,50, upper limit of £25 – for the winnings, not the bet). While its usage isn’t the simplest or the most straightforward, it’s value cannot be denied – and at the end of the day, that’s what we’re interested in the most.
The casino welcome bonus is impressive too. It’s a classic 100% first deposit bonus, up to a limit of £50. Thankfully, NetBet also gives new customers a few free spins to work with, which is just what some people need to get a taste of a new casino. The playthrough conditions for the casino bonus money are also in line with what we’ve expected at 30x.
That being said, NetBet will probably maintain their position in the market with these bonuses, and keep attracting new players from all over the world to their website.
MobileBet Sign Up Bonuses
£10 Free Bet + £25 Casino Bonus*
What’s better, in their position, that to go for the classics? The sportsbook welcome bonus is the standard, well-known, bet £10 and receive a £10 free bet. The qualifying bet has to be made on odds of at least 2,00, and the free bet will be credited to the customer’s account in 24 hours at most. Simple, effective, and straight to the point.
The casino welcome bonus isn’t anything very creative, either. It’s a 100% deposit bonus, with an upper limit of £25, essentially doubling the money small new customers can play with. It won’t cater to the big sharks who play with huge amounts of money, but will work just fine for more regular customers.
MobileBet’s promotions seem to have been geared to be just enough to attract people to use their mobile app. It’s certainly better looking and working than most of the ones we’ve encountered on the market, so it just needs a hook to lure people in – and the welcome bonuses do exactly that.
Online Bookmakers Sign Up Bonuses & Promotions Explained
The welcome bonuses usually match the stake you place on your first bet, although sometimes bookmakers will offer a larger free bet than your first stake. For example, a normal bonus for football, tennis or horse racing betting sign-up offer may be a free £20 bet and to receive that you need to place a £10 bet as your first bet with the online bookie. However, during busy periods when bookmakers are competing for your trade, you may receive the £20 or more free bet for only staking £1 on your first bet.
We’ve mentioned bonuses above as an important aspect when comparing bookmakers, but feel like we have to expand on the subject a bit. Comparing bonuses can be a little tricky, especially if you’re not very experienced when it comes to sports betting. There are a couple of different kinds of bonuses you should know:
What’s A Free Bet
Free bets are the most common type of bonus offered by UK bookmakers – both as a welcome bonus as well as bonus for existing customers. They work extremely simple: you, as a customer, place a bet. If it’s a winner, you’ll keep your winnings in real money, just like in the case of a normal bet. However, if the bet is a loser, you won’t miss out on your hard-earned money. Typically, free bets don’t involve great sums: at most £20, usually more like 5 or 10. They’re a great way to take advantage of specific matches in which you’d want to place riskier bets, without potentially damaging your account.
What’s The Difference Between Deposit & No Deposit Bonuses
Deposit and no deposit bonuses are very common across the entire gambling industry. Deposit matching bonuses are quite simple, just like free bets: on the first deposit you make on a betting website, the bookmaker will reward you with a percentage of that deposit (usually between 50% and 200%, and with an upper limit) in the form of bonus money. The key thing to know about bonus money is that you have to go through certain conditions to be able to withdraw it – these conditions are usually spelled out quite clearly, like playthrough conditions or minimum odds. Take good care in reading about them before opening your account and placing bets.
When Bookmakers Offer Enhanced Odds
Enhanced odds are mostly used for existing customers, but can also be used as a welcome bonus for people opening accounts near big sporting events, such as cup finals, derby games, or the Super Bowl. For these special games, bookmakers might opt to increase the odds of one or both teams to numbers like 5 or 7, just to get people to bet on the game and place money into their account. Winnings usually come in the form of bonus money, which we’ve talked about above. Other promotions are not as common, and are usually more related to a specific sport or team. As a rule of thumb, always be wary of offers which sound too good to be true, since it’s usually the case.
Betting Markets & Most Popular Sports To Bet On In UK
OF course, none of these welcome bonuses and betting offers would be worth anything if you didn’t have something to bet on, right? That’s where betting markets and odds come in. Bookmakers are always in competition to have as many competitions as possible, across as many sports as possible. Major football leagues and tennis matches don’t cut it anymore – the modern punter wants exotic leagues, new sports (like E-sports), special events and lots of options for each individual game.
The punter wants to be able to choose exactly what he wants to bet – like Tottenham scoring 3 goals until halftime, one by Harry Kane with his left foot, one by Dele Alli from a free kick and the 3rd between the 40th and 45th minute. Odds for that? 399, but the broker must be able to give you this offer. Handling all sports is impossible, but one should at least focus on UK favourites: football, tennis, horse racing or cricket. Basketball can wait ))).
How To Choose A Reliable Online Betting Site
Choosing the best betting site for your needs and desires has just become so much trickier. Not only do you have to navigate away from the fakes that just want to take your money, but you also want to be sure you get the best offers possible for your powers. This might sound impossible at first glance, but fear not. There are a few things which choosing the best bookmaker boils down to (in no particular order):
Reputation might be the first thing that comes to mind. There are a few titans in the betting business, and they’ve haven’t come so far without providing great services to their customers. If you hear about a bookmaker on the Tv, online, from your friends and also see their adverts in person, they’re probably a good bet. Some of the biggest names also sponsor football clubs and other sports personalities, so that’s always a good sign. Typically, the better reputation a bookmaker has, the safer you are from scams and bad service. Search for bookmaker reviews online, including on our site – we have a ton of them posted.
Licensing should really go without saying. Never consider playing for a bookmaker which doesn’t have the appropriate licenses to operate inside the UK. Thankfully, according to the UK law, they are obliged to keep their license number at the bottom of each of their pages, so it’s very easy to verify. This license ensures that they’re safe and good to do business with, but it is by no means a guarantee of quality – it just ensures the bare minimum.
Betting markets are either a very complicated topic or a very simple one. We prefer the simple approach, which says that a sportsbook should have: a) lots of different betting markets, to ensure that you can find any game you want from any sport and b) be focused on the sport which you enjoy betting on the most. Some UK and European betting sites are football experts, while other focus on other sports which are extremely popular in the UK. If you’re a very experienced punter, maybe a more niche broker suits you best – after all, they’ll surely have the best offers and bonuses for a particular sport. If you’re more of a betting enthusiast and less of a professional, you’ll surely enjoy a sportsbook which gives you lots of possibilities to choose from. To each their own.
We can’t really discuss a brookmaker without talking about bonuses. At the end of the day, some punters believe that this section is the most important when choosing a long-term betting partner. We have written quite an in-depth article on bonuses, but want to re-iterate a few key points here. Bonuses are extremely important for new and existing customers alike, and should be compared both in terms of size and quality.
Odds quality looks like a non-factor in the early days of an analysis, but can prove quite important in the long run. Losing 0,01 – 0,02 per each bet can net you quite a few hundred pounds in losses at the end of the year, if only you chose a better broker. Odds analysis, however, requires a bit more time that a few minutes – it requires following a league or team you’re interested in over the course of a few weeks, and getting as many odds from as many bookmakers as possible. Only then will you truly know the quality of a website’s odds.
Pay-outs and money management is another topic which is often overlooked, but has an immense impact on a punter’s overall happiness. Pay-outs, for starters, should be simple to make and quick to execute, both when depositing money as well as withdrawing it. Nowadays, punters also want to have as many options as possible when dealing with money – from the traditional credit and debit cards, all the way to e-wallets, cryptocurrency, and more. The age of cash betting is long gone.
Always make sure that you read the terms and conditions of any bonus very carefully before opening an account or opting in for a certain promotion. In these terms and condition, you’ll see what types of bets qualify for the bonus, how you can opt in or out, how the winnings will be paid, etc. It takes just a little time to completely understand this topic, and it will do you a world of good in the long term. If you still have questions after reading the terms and conditions, do not hesitate to drop an e-mail to customer support.
Customer service should also be mentioned. If your issues and questions take too long to get solved, or can only be communicated through e-mail, you’ll quickly grow to resend your bookmaker. In the modern betting industry, customer support has to be quick, live and professional. Any sportsbook which fails to provide this will lose customers in the long run.
Sports Betting Websites Quality, Responsiveness & Mobile Apps
Nowadays, however, a betting website with bonus offers isn’t enough. This was modern and ground breaking 20 years ago, and common 10 years ago, but today everyone is looking to go mobile. And not only mobile – the idea is that a punter has to be able to bet on any sporting event, at any given time (even live) from any device and anywhere in the World he has an internet connection.
This means that a bookmaker has to have their website mobile-friendly at the bare minimum, if not a top-tech mobile betting app as well. Speaking of the website, it’s no longer acceptable to have sub-par representation there. Everything has to be sleek, nicely coloured, easy on the eyes, and most importantly, very responsive and easy to navigate through.
Responsiveness comes in handy in live betting as well. There, quick processing times can make the difference between a smart, quick winning bet and a laggy losing one. Moreover, lots of bookmakers also prefer to offer live streaming services on their platform for certain games, which also require their website to be quite powerful. There simply is no going around without top-notch technology when it comes to this domain anymore. If you want to avoid technology, open a brick and mortar betting shop and be content with 50 customers.
Online casinos, as well as betting websites and poker rooms, are inseparable parts of gambling industry. Although we are mostly concentraded on sports betting, we do offer our visitors important information about casinos and the welcome bonuses they offer to new players.
We have chosen and reviewed a few good and reliable online casinos, which are famous by the bonuses and customer service they provide. It is crucial to collect before sign-up as much information as possible about your first or next online casino, for example if they are licensed, whether they have the banking methods you prefer or the games you would like to play.
Feel free to visit the casino sites we have listed at our website, explore sign-up bonuses available on the website’s “Promotions” section (it doesn’t matter if it’s a deposit or no-deposit bonus, because it is unacceptable to judge online casinos by only the offers they have, there are more criteria to evaluate them, which you can find in the casino reviews), then register and play for fun and entertainment (don’t forget to play responsibly, it is the number 1 rule in the gambling).
Banking Methods – Deposits & Withdrawals
Although we’ve mentioned payment methods briefly above, we feel we want to detail a bit what we’ve meant. It’s in direct connection with the modernity that is required from bookmakers. Their customers get paid in lots of different ways and assign different values to different things. For some, being able to load and unload their accounts using an e-wallet (like PayPal, Skrill or Neteller) is quite important. For others, betting might be one of the few real-world usages for cryptocurrencies like Bitcoin.
In the recent years many sportsbooks and casinos have been adding cryptos as an alternative payment option due to the fact that it’s quite fast and more anonymous than the classic ones. If you are interested in this money management method, we’d suggest you read our guide to bitcoin gambling sites. For a select few, privacy is most important – they’d rather perform their deposits using pre-paid cards, just so nobody in their family or work place can actually track what they do with their money.
There are a lot of banking methods available for online gambling websites but every player needs to choose the most comfortable option depending on factors such country of residence, laws or fees. For example wire transfers, credit cards or bitcoin are more acceptable options at US betting sites, meanwhile e-wallet solutions are very popular in the European countries.
Our suggestion would be to check the payment methods online bookmakers offer to find out the most suitable option for your betting experience. We have published a few important reviews of the most popular deposit and withdrawal methods, so you can read and reveal more about each option on our website. Flexibility is extremely important, as is security.
Speaking of security, any serious betting site should make sure that their website is on par with the requirements of 2018. Make sure to do your research online about a broker to make sure that they don’t have a history of getting hacked – if they do so while you are their customer, you can lose a lot more things than money: personal data, or even your identity.
After reading the article once, we recommend building a checklist and going out there, in the market, and analysing a bunch of betting sites based on it. We’re sure you’ll reach some great conclusions and make the best pick for your betting partner, which will take you on roads you’ve always wanted to go on: where fun joins up with profits.
The interest in online sports betting is only going to increase, and you can be sure that we will always have our finger on the pulse when it comes to the latest developments in the industry. Bonus for sign up, as well as daily price boots and free bets are just some of the enhancements sportsbook account holders can receive.
For us the ongoing concessions are just as important as the initial betting offers. Customers cannot be forgotten just because they have opened an account, and loyalty from these companies means a lot as far as we are concerned.
The team behind Sports Betting 777 have a wealth of experience in the online gambling industry and are very well placed to advise and give suggestions where top betting sites are concerned, so punters can easily find the best places to bet online right here. Stick with us to enhance your online betting success!