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Guide To Best Betting Sites & Bonus Offers In UK

Welcome to SportsBetting777.com – your guide to betting on sports, best betting sites, their sign-up bonuses and other promotions. During many years online betting has grown significantly and now the gambling scene is full of online bookmakers and casinos of different sizes and popularity.

We're sure some of you are familiar with UK betting sites and what they offer to new customers, but it’s preferable to check them before choosing a good one for your betting activity. Our website will guide you to pick the right bookmaker and improve your sports betting skills and tactics.

We publish reviews of only legal and licensed betting sites in the UK and Europe, and our efforts to present only trustworthy and reputable betting sites to our readers will be continued in the future. Stay connected!

Online Betting In UK - Find The Best Bookmakers & Betting Offers

Saying that online betting is popular in the UK is probably an understatement. Brick and mortar betting stores have been around the island from two centuries ago, since sports betting was in its infancy. Now, online gambling has grown into a full-fledged indusry, and has become increasingly more complicated to understand. Our purpose is to clear out some of the confusion, and give everyone and idea of how betting looks like in the 21st century.

The first thing that hits any newcomer when it comes to online betting is the sheer number of options. We could easily name 40-50 sportsbooks by name and address, and there are a couple of hundreds registered across the UK. Nowadays, the process of building your own sportsbook has become something quite manageable, so the options have increased tenfold. To beat competition in the bookmaking market, the betting sites in the UK offer their new clients free bets and sign-up bonuses. While all these promotions, enhanced odds and free giveaways are quite attractive, it's still important to understand what you are getting into by accepting these offers.

UK betting sites online
European betting sites
US online sports betting sites

Best Betting Offers - Free Bets & Sign-Up Bonuses For 2018

UK Betting Offers & Promotions Explained

The welcome bonuses usually match the stake you place on your first bet, although sometimes bookmakers will offer a larger free bet than your first stake. For example, a normal bonus for football, tennis or horse racing betting sign-up offer may be a free £20 bet and to receive that you need to place a £10 bet as your first bet with the online bookie. However, during busy periods when bookmakers are competing for your trade, you may receive the £20 or more free bet for only staking £1 on your first bet.

We’ve mentioned bonuses above as an important aspect when comparing bookmakers, but feel like we have to expand on the subject a bit. Comparing bonuses can be a little tricky, especially if you’re not very experienced when it comes to sports betting. There are a couple of different kinds of bonuses you should know:

free bet offers
sports betting offers
new betting sites

What's A Free Bet

Free bets are the most common type of bonus offered by UK bookmakers – both as a welcome bonus as well as bonus for existing customers. They work extremely simple: you, as a customer, place a bet. If it’s a winner, you’ll keep your winnings in real money, just like in the case of a normal bet. However, if the bet is a loser, you won’t miss out on your hard-earned money. Typically, free bets don’t involve great sums: at most £20, usually more like 5 or 10. They’re a great way to take advantage of specific matches in which you’d want to place riskier bets, without potentially damaging your account.

What's The Difference Between Deposit & No Deposit Bonuses

Deposit and no deposit bonuses are very common across the entire gambling industry. Deposit matching bonuses are quite simple, just like free bets: on the first deposit you make on a betting website, the bookmaker will reward you with a percentage of that deposit (usually between 50% and 200%, and with an upper limit) in the form of bonus money. The key thing to know about bonus money is that you have to go through certain conditions to be able to withdraw it – these conditions are usually spelled out quite clearly, like playthrough conditions or minimum odds. Take good care in reading about them before opening your account and placing bets.

When Bookmakers Offer Enhanced Odds

Enhanced odds are mostly used for existing customers, but can also be used as a welcome bonus for people opening accounts near big sporting events, such as cup finals, derby games, or the Super Bowl. For these special games, bookmakers might opt to increase the odds of one or both teams to numbers like 5 or 7, just to get people to bet on the game and place money into their account. Winnings usually come in the form of bonus money, which we’ve talked about above.

Other promotions are not as common, and are usually more related to a specific sport or team. As a rule of thumb, always be wary of offers which sound too good to be true, since it’s usually the case.

Top Rated UK Betting Sites

# Bookmaker Rating Bonus Bonus Code
1 Read Review £10 Free Bet* N/C Visit
*New UK customers only. Min £10 deposit. Min. odds of Evens (2.0) apply. Single bets do not qualify.3x wagering. Terms apply. 18+, begambleaware.org
2 Read Review £100 Matched Bonus* N/C Visit
*New players only. 20 min 1st deposit. Min odds of 4/5(1.80). Expires after 7 days.18+, T&Cs apply. BeGambleAware.org
3 Read Review 2x £10 Bonus Bet* WELCOMBB Visit
*18+, Min deposit £10. Place 5 bets of £10 each to trigger bonus bet. Bets must be placed with odds equal to or higher than 1/1 - 2.0(single bets) or 3/1 - 4.0 (combo bets). Bonus bets valid for 7 day. Stake not included in winnings. Additional terms and conditions apply. BeGambleAware.org
4 Read Review £10 Weekly Free Bet* N/C Visit
*New UK and ROI customers only, min 1st deposit £10.00 or more at odds of Evens (2.0) or greater. The free bet & casino bonus must be used in full within 7 days. Full T&Cs apply, 18+, begambleaware.org.
5 Read Review £10 Free Bet* N/C Visit
*Only new UK mainland customers. Min deposit: £10, max amount of free bet: £10. Min odds of 1.80. Free bet is valid 14 days & must be used within 30 days. Skrill, Neteller & Paysafe are excluded from this offer. T&Cs apply, 18+, begambleaware.org.
6 Read Review £50 Welcome Offer* N/C Visit
*New customers only. 18+, BeGambleAware.org. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.
7 Read Review £100 Deposit Bonus* N/C Visit
*Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. 18+, Terms apply.
8 Read Review £10 Free Bet* N/C Visit
*New UK mainland customers only. Min £10 deposit. Max free bet £10. Min. odds of 1/1 (2.0) apply. Single bets do not qualify.Free bet is valid up to 14 days & must be used within 30 days. Full terms apply. 18+, begambleaware.org
9 Read Review £50 Free Bet* WELCOME50 Visit
*Only new UK customers, 100% matched Free Bet up to £50 on 1st settled sports bet. Min odds for bonus is 1/2. 18+, begambleaware.org T&Cs apply.
10 Read Review £75 Sports Welcome Bonus* N/C Visit
*New customers only, min deposit £20, min odds 2.00, total amount held as bonus funds must be wagered 10x with all bets settled, the bonus must be manually granted. Full T&Cs apply, 18+, begambleaware.org.
11 Read Review £10 Bonus Token* N/C Visit
*New customers only. Min qualifying bet £20. Min odds for qualifying bet is 4/5. Max bonus token if qualifying bet loses is £10. Bonus token paid within 24h of bet settlement. No e-wallets. Full terms apply. 18+, begambleaware.org
*New customers only. T&Cs apply, 18+. Gamble responsibly.

Betting Markets & Most Popular Sports To Bet On In UK

OF course, none of these welcome bonuses and betting offers would be worth anything if you didn’t have something to bet on, right? That’s where betting markets and odds come in. Bookmakers are always in competition to have as many competitions as possible, across as many sports as possible. Major football leagues and tennis matches don’t cut it anymore – the modern punter wants exotic leagues, new sports (like E-sports), special events and lots of options for each individual game.

The punter wants to be able to choose exactly what he wants to bet – like Tottenham scoring 3 goals until halftime, one by Harry Kane with his left foot, one by Dele Alli from a free kick and the 3rd between the 40th and 45th minute. Odds for that? 399, but the broker must be able to give you this offer. Handling all sports is impossible, but one should at least focus on UK favourites: football, tennis, horse racing or cricket. Basketball can wait ))).

football betting sites
premier league betting offers
horse racing betting sites

How To Choose A Reliable Bookmaker

Choosing the best betting site for your needs and desires has just become so much trickier. Not only do you have to navigate away from the fakes that just want to take your money, but you also want to be sure you get the best offers possible for your powers. This might sound impossible at first glance, but fear not. There are a few things which choosing the best bookmaker boils down to (in no particular order):

Reputation might be the first thing that comes to mind. There are a few titans in the betting business, and they’ve haven’t come so far without providing great services to their customers. If you hear about a bookmaker on the Tv, online, from your friends and also see their adverts in person, they’re probably a good bet. Some of the biggest names also sponsor football clubs and other sports personalities, so that’s always a good sign. Typically, the better reputation a bookmaker has, the safer you are from scams and bad service. Search for bookmaker reviews online, including on our site – we have a ton of them posted.

Licensing should really go without saying. Never consider playing for a bookmaker which doesn’t have the appropriate licenses to operate inside the UK. Thankfully, according to the UK law, they are obliged to keep their license number at the bottom of each of their pages, so it’s very easy to verify. This license ensures that they’re safe and good to do business with, but it is by no means a guarantee of quality – it just ensures the bare minimum.

Betting markets are either a very complicated topic or a very simple one. We prefer the simple approach, which says that a sportsbook should have: a) lots of different betting markets, to ensure that you can find any game you want from any sport and b) be focused on the sport which you enjoy betting on the most. Some betting websites are football experts, while other focus on other sports which are extremely popular in the UK. If you’re a very experienced punter, maybe a more niche broker suits you best – after all, they’ll surely have the best offers and bonuses for a particular sport. If you’re more of a betting enthusiast and less of a professional, you’ll surely enjoy a sportsbook which gives you lots of possibilities to choose from. To each their own.

We can’t really discuss a brookmaker without talking about bonuses. At the end of the day, some punters believe that this section is the most important when choosing a long-term betting partner. We have written quite an in-depth article on bonuses, but want to re-iterate a few key points here. Bonuses are extremely important for new and existing customers alike, and should be compared both in terms of size and quality.

Odds quality looks like a non-factor in the early days of an analysis, but can prove quite important in the long run. Losing 0,01 – 0,02 per each bet can net you quite a few hundred pounds in losses at the end of the year, if only you chose a better broker. Odds analysis, however, requires a bit more time that a few minutes – it requires following a league or team you’re interested in over the course of a few weeks, and getting as many odds from as many bookmakers as possible. Only then will you truly know the quality of a website’s odds.

Pay-outs and money management is another topic which is often overlooked, but has an immense impact on a punter’s overall happiness. Pay-outs, for starters, should be simple to make and quick to execute, both when depositing money as well as withdrawing it. Nowadays, punters also want to have as many options as possible when dealing with money – from the traditional credit and debit cards, all the way to e-wallets, cryptocurrency, and more. The age of cash betting is long gone.

Always make sure that you read the terms and conditions of any bonus very carefully before opening an account or opting in for a certain promotion. In these terms and condition, you’ll see what types of bets qualify for the bonus, how you can opt in or out, how the winnings will be paid, etc. It takes just a little time to completely understand this topic, and it will do you a world of good in the long term. If you still have questions after reading the terms and conditions, do not hesitate to drop an e-mail to customer support.

Customer service should also be mentioned. If your issues and questions take too long to get solved, or can only be communicated through e-mail, you’ll quickly grow to resend your bookmaker. In the modern betting industry, customer support has to be quick, live and professional. Any sportsbook which fails to provide this will lose customers in the long run.

Betting Websites Quality, Responsiveness & Mobile Apps

Nowadays, however, a betting website with bonus offers isn’t enough. This was modern and ground breaking 20 years ago, and common 10 years ago, but today everyone is looking to go mobile. And not only mobile – the idea is that a punter has to be able to bet on any sporting event, at any given time (even live) from any device and anywhere in the World he has an internet connection.

This means that a bookmaker has to have their website mobile-friendly at the bare minimum, if not a top-tech mobile betting app as well. Speaking of the website, it’s no longer acceptable to have sub-par representation there. Everything has to be sleek, nicely coloured, easy on the eyes, and most importantly, very responsive and easy to navigate through.

Responsiveness comes in handy in live betting as well. There, quick processing times can make the difference between a smart, quick winning bet and a laggy losing one. Moreover, lots of bookmakers also prefer to offer live streaming services on their platform for certain games, which also require their website to be quite powerful. There simply is no going around without top-notch technology when it comes to this domain anymore. If you want to avoid technology, open a brick and mortar betting shop and be content with 50 customers.

Online Casinos

Online casinos, as well as betting websites and poker rooms, are inseparable parts of gambling industry. Although we are mostly concentraded on sports betting, we do offer our visitors important information about casinos and the welcome bonuses they offer to new players.

We have chosen and reviewed a few good and reliable online casinos, which are famous by the bonuses and customer service they provide. It is crucial to collect before sign-up as much information as possible about your first or next online casino, for example if they are licensed, whether they have the banking methods you prefer or the games you would like to play.

Feel free to visit the casino sites we have listed at our website, explore sign-up bonuses available on the website's "Promotions" section (it doesn't matter if it's a deposit or no-deposit bonus, because it is unacceptable to judge online casinos by only the offers they have, there are more criteria to evaluate them, which you can find in the casino reviews), then register and play for fun and entertainment (don't forget to play responsibly, it is the number 1 rule in the gambling).

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Banking Methods – Deposits & Withdrawals

Although we’ve mentioned payment methods briefly above, we feel we want to detail a bit what we’ve meant. It’s in direct connection with the modernity that is required from bookmakers. Their customers get paid in lots of different ways and assign different values to different things. For some, being able to load and unload their accounts using an e-wallet (like PayPal, Skrill or Neteller) is quite important.

For others, betting might be one of the few real-world usages for cryptocurrencies like Bitcoin. For a select few, privacy is most important – they’d rather perform their deposits using pre-paid cards, just so nobody in their family or work place can actually track what they do with their money.

There are a lot of banking methods available for online gambling websites but every player needs to choose the most comfortable option depending on factors such country of residence, laws or fees. For example wire transfers, credit cards or bitcoin are more acceptable options at US betting sites, meanwhile e-wallet solutions are very popular in the European countries.

Our suggestion would be to check the payment methods online bookmakers offer to find out the most suitable option for your betting experience. We have published a few important reviews of the most popular deposit and withdrawal methods, so you can read and reveal more about each option on our website. Flexibility is extremely important, as is security.

Speaking of security, any serious betting site should make sure that their website is on par with the requirements of 2018. Make sure to do your research online about a broker to make sure that they don’t have a history of getting hacked – if they do so while you are their customer, you can lose a lot more things than money: personal data, or even your identity.

Paypal betting sites
Skrill betting sites
Neteller betting sites

Our Goal

After reading the article once, we recommend building a checklist and going out there, in the market, and analysing a bunch of betting sites based on it. We’re sure you’ll reach some great conclusions and make the best pick for your betting partner, which will take you on roads you’ve always wanted to go on: where fun joins up with profits.

The interest in online sports betting is only going to increase, and you can be sure that we will always have our finger on the pulse when it comes to the latest developments in the industry. Bonus for sign up, as well as daily price boots and free bets are just some of the enhancements sportsbook account holders can receive.

For us the ongoing concessions are just as important as the initial betting offers. Customers cannot be forgotten just because they have opened an account, and loyalty from these companies means a lot as far as we are concerned.

The team behind Sports Betting 777 have a wealth of experience in the online gambling industry and are very well placed to advise and give suggestions where top betting sites are concerned, so punters can easily find the best places to bet online right here. Stick with us to enhance your online betting success!