If sports betting is a kingdom, football betting is surely the king of it. It moves more money than all the other games in the betting industry combined, and why wouldn’t it? It is, after all, the most popular sport on the planet, played by billions of people and watched by the same number.
That being said, its popularity has moved almost exponentially from real life into the betting world. Everyone who plays football enjoys placing a bet or two on a game, but lots of people who never kicked a ball in their life are also hooked up with this activity.
In this case, every serious football bettor needs a great broker to help him reach new heights – and a standard, street corner one won’t do. Luckily, we’ve taken the liberty of examining some of the most popular bookmakers in the UK, and have found the ones which are the best for football betting.
Our List Of The Best Football Betting Sites
NetBet Sport Offer – £50 Free Bet For New Sign Ups*
Although not as famous as the previously-discussed bookmaker, NetBet are quickly gaining customers in the countries they’ve chosen to invest in. Their odds are exceptionally competitive, their website is incredibly easy to use, and they’re known for having some of the best bonuses in the business – some of which are only destined for existing players, keeping them interested every week. Their game selection is not as extensive as that of other brokers, but we’ve yet to find a game we were interested in that NetBet didn’t have in their offer.
Mr Green Welcome Bonus – £100 For New Players*
MrGreen is extremely easy to recognize – both due to their green, sleek mascot and their good reputation in the UK. They are the definition of a specialized football broker: great odds, great selections, great betting ideas and bonuses, and very little of other sports or casino games – not necessarily regarding quantity, but in terms of quality. They have clearly chosen to represent the football bettor’s interests, and have decided correctly.
138.com Sign Up Offer – £10 Bonus Token For New Customers*
We wouldn’t really expect a casino which recently opened their sportsbook to have a spot on this list, but 138.com have done it. They haven’t impressed us with in-depth analysis or great betting ideas, but with the fairness of their odds, the speed of their in-play betting execution and the large number of non-EU leagues present. They have certainly done their homework when it comes to football betting, and we’re sure they have some additional surprises up their sleeves pretty soon.
ComeOn Offers – £10 Free Bet And £25 Casino Bonus*
ComeOn is the relative newcomers on the block, but have every reason to be excited about their future. Their football betting section is one of the best we’ve seen in recent times, both regarding design as well as execution and number of options. ComeOn bonuses are famous around the UK betting scene for being extremely transparent and easy to access, which can only be a good thing. More and more players are expected to flock to this up-and-coming broker, whose name will surely be heard more in the future.
SunBets Promotion – £10 Free Bet For New Clients*
Years and years of experience as one of Britain’s most beloved newspapers can only lead to great things. SunBets, the bookmaker owned by The Sun newspaper, almost ignores other sports to only focus on football. They have some of the best odds and ideas for English leagues we’ve seen, as well as in-depth analysis provided for lots of games.
More Free Bet Offers & Deposit Bonuses
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How To Choose A Good Bookmaker For Betting On Football?
In theory, adding football games to a broker’s offer list is simple, isn’t it? Odds for a team’s win can easily be calculated as an average of other online odds, with little to no hassle – or so it seems at first glance. In the long run, even small variations of odds like 0,01 one way or the other can mean millions of pounds moving from one pocket to the next.
Furthermore, lots of betting options aren’t as straightforward as 1, X or 2 – while these can be easily calculated, can you tell us from the top of your head what would be the correct odd for Ibrahimovic to score between 10 and 20 goals in the Premier League after he returns from injury? 10/1? 20/1? 30/1? A great football bookmaker will have this selection available and well calculated – a good one will not.
Spotting a bookmaker with lots of experience in football betting isn’t very hard. While some features differ from broker to broker, we’ve located a few common traits of great football bookmakers:
Betting markets & game selections
Great selection of games. From the Premier League and La Liga to the Finnish second league, a good football betting site will give you lots of options to choose from.
Lots of betting options. When looking into a standard, average bookmaker, we might expect to see around 100 different bets for an individual game. A good one, however, will have somewhere around 200, and some games can have close to 300 various options. Want to bet that Messi scores a hat-trick, then gets a yellow card for diving? The best ones have an odd for that.
Excellent in-play betting. Live betting has never been more important, especially with all the recent technological advancements. In-play betting is now done both from desktop and mobile apps, and the quality, execution time and precision of these bets is now vital.
Bonuses and free bets
Good bonus schemes. Special football bonuses, free bets and enhanced odds are great, especially for new players.
Good selections for popular football bets. A specialized bookmaker will have lots of options for handicap bets, over/under bets and special football events which can take place in a game.
Of course, these are just a few of the things which differentiate a great football bookmaker from an average one. A balance must be found between all these, of course, and adaptation is critical in this field, especially with all the information readily available online about betting systems.
In conclusion, picking a bookmaker for football betting should not be a random occurrence. No two bookies are equal here, and working with one who is specialized in the sport can do wonders for your overall profits. By picking one from the list we’ve made above, you will inevitably begin a relationship which will be fruitful, trustworthy and excellent overall.